Marketing as an Indie Author

The old adage, “Hindsight is 20/20,” is so right. For anyone who is considering self-publishing, it’s best to start marketing your book before it’s published. Tech savvy, I’m not. So, my learning curve is high. If Amazon is your publisher, they have a host of aids one might find helpful. I have not taken advantage of these, but do plan to do so.

Juggling everyday obligations, writing my next book and marketing the published book can be daunting. However, in order to be successful, a writer must build a platform of readers, and marketing is the gateway. One way of doing that is to start a website. I found this to be a difficult task and employed the expertise of a friend. Sales were pretty good after I launched my book. Now, after nearly a year, I need to boost my sales and marketing is the only way.

To be consistent, I’ve decided to designate certain days for certain tasks. Monday is for Marketing. I started by writing a list of marketing ideas. Each week, I will choose one or two to pursue. To increase my visibility, I’ve decided to publish more articles in my local community paper to attract more readers. Once I find out when the article will be published, I send emails to my immediate friends and family. My next step is to post it on Facebook and Twitter. This past October, I wrote an article for Front Porch, titled “Suffragists Pursue Right to Vote.” 

At the end of the article is a short bio along with the name of my book and where to purchase it. This month, I was the subject in the daily newspaper in the Author’s Spotlight segment.

I have received feedback from those I had contacted. A few said they will purchase my book. Another gave a short but very effective review, praising my writing skills and the books ingenuity.

There’s a website called which list independent bookstores. It’s also a book distributor through it’s partnership with Ingram and AddLibra. Getting my book listed with is one of my next marketing goals.

An excellent book on marketing a book is one by Joanna Penn, the indie writer and marketing guru, “How to Market a Book.”

Fellow indie writers good luck and if you have any marketing ideas, please share.

Published by Malanna Carey Henderson

Malanna Carey Henderson is a Detroit native who presently resides in Fredericksburg, Virginia. Her adoptive city is rich in history. America's early colonial period and four major battles of the Civil War have marked its landscape. George Washington, his mother, sister, and brother-in-law attended the same church of which Malanna is a member. As a child, Malanna was an avid reader. Her favorite genres were biographies, mysteries, and historical fiction. The more books she read, the greater the urge to write grew. Malanna's creative attributes encompass playwriting, composing music, and singing. She has won two first-place awards for her one-act plays. On the Wings of Freedom is a book that combines several genres: a quest for social justice, adventure, and romance. The backdrop is 19th-century America. Here, the legal practices of the antebellum south are tested against the principles of freedom and democracy. On the Wings of Freedom is Malanna's first novel.

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